Nipa Shah


Nipa's latest writings
Strategic Alliances For Small Businesses

Strategic Alliances – What, why, etc. A strategic alliance is one in which two companies join hands to market services and products for mutual benefit. Traditionally, strategic alliances are formed between companies that are not direct competitors of each other but have complementary products or services that are marketed to the same target audience. There are three primary types of strategic alliances; joint... (posted by Nipa 4 years 350 days ago.)